What Is TreasureNFT Marketplace?

TreasureNFT doesn’t just market itself as another Non Fungible Token (NFT) marketplace—it brands itself as the “world’s first encrypted NFT integrated marketplace based on algorithmic trading,” complete with AI pricing, fractional ownership, and multi-chain support. On the surface, it presents a next-generation NFT trading platform.

But dig a little deeper and the picture changes. Multiple reports in 2025 flagged TreasureNFT for suspicious “guaranteed” high returns, withdrawal freezes, and a lack of transparent company information—hallmarks typical of fraudulent or high-risk schemes. Before anyone treats it as a serious investment platform, it deserves a very critical look.

Often branded as Treasure Fun / TreasureNFT.xyz, TreasureNFT presents itself as an AI-driven, “encrypted NFT integrated marketplace” with fractional ownership, liquidity pools, and an ecosystem token ($TUFT) under TreasureMeta Technology Ltd. 

In practice, however, its grand claims of algorithmic pricing and democratized access sit uncomfortably beside mounting reports of questionable returns, withdrawal stalls, and poor transparency—suggesting it may not operate like the innovative, trustable platform its marketing implies.

This article walks through what TreasureNFT claims to be, how it works, what makes it different from mainstream NFT marketplaces, and the key risks you need to understand before investing.

How TreasureNFT Marketplace Works

TreasureNFT markets itself as an Artificial Intelligence-powered (AI) NFT trading platform that uses algorithmic pricing, liquidity pools, and fractional ownership to let users “slice,” trade, and earn from NFTs across multiple blockchains. Instead of simple fixed-price listings, it promises a sophisticated system where NFTs are pooled, tokenized, and automatically repriced in real time to maximize liquidity and returns for participants.

TreasureNFT positions itself as a modular “income ecosystem” made up of several interconnected parts: a trading venue, a token, a proprietary chain, and a gamified mobile app. Together, these pieces are framed as a closed loop where users can trade, stake, and “earn” across multiple products without ever leaving the platform.

At the center is the TreasureNFT / Treasure Fun app, usually described as a Polygon-based interface that mixes NFT trading, AI-driven “treasure” strategies, and daily-yield dashboards. Around this, the project plugs in a $TUFT (native token) for incentives and airdrops, plus a Treasure Chain Layer 2 that it claims is an NFT-focused ZK-rollup (Zero Knowledge) with lower gas fees, higher throughput, and NFT-specific tokenomics. In marketing, all of this is packaged as a streamlined, algorithmic environment where NFTs, liquidity pools, and rewards flow seamlessly.

What it promises to users is straightforward and very appealing on the surface:

• you deposit funds or buy NFTs through the app,
• the platform’s AI and algorithmic pools “work” those assets for you,
• you see daily income-style returns displayed in multiple balances (trading profits, team rewards, bonuses),
• and you can theoretically scale this income further via referrals and ecosystem participation.

In other words, TreasureNFT pitches itself less as a neutral NFT marketplace and more as a turnkey earning machine: AI and algorithmic trading handle the complexity, its proprietary chain and token bind everything together, and you simply “participate” and watch the numbers go up.

That same complexity—multiple apps, a native token, a dedicated chain, layered rewards, and affiliate structures—also makes it very hard for retail users to see where legitimate NFT trading ends and where a high-yield, highly gamified scheme begins. This blurry line is exactly what is fueling current criticism and scam warnings.

AI-Powered Algorithmic Pricing

TreasureNFT claims to run an AI-driven pricing engine that constantly adjusts NFT prices based on market data and user trading activity. In its own framing, the platform doesn’t rely on simple fixed listings, but on:

• Real-time “mark-to-market” price updates for NFT pools
• Liquidity pools instead of one-off listings
• Automated order matching and price adjustments to keep trades flowing

In short,it presents itself as an NFT marketplace that behaves more like a quant trading venue than a basic listing site.

Fractional NFT Ownership

TreasureNFT also claims to make expensive NFTs more accessible by turning them into fractional NFTs (FNFTs). Users buy “shares” of an NFT rather than the whole asset. According to the project, this is supposed to:

• Lower the minimum buy-in for blue-chip NFTs
• Boost liquidity by letting multiple participants trade fractions
• Make NFTs feel more like tradable, fungible positions in a pool

Multi-Chain Support

The platform markets itself as multi-chain, saying it operates or plans to operate on:

• Polygon (often cited as the main network)
• Ethereum
• BNB Smart Chain
• TRON, with references to future Solana support

The pitch here is simple: trade NFTs and their fractions across several chains instead of being tied to a single ecosystem.

Gamified & “Encrypted” Trading

TreasureNFT leans heavily on a gamified earning narrative. It claims to offer:

• Game-style trading modes (treasure hunts, “AI treasure” strategies, airdrops)
• “Encrypted” or “privacy-focused” trading (mostly marketing language, not a clearly defined privacy protocol)
• Slick dashboards showing daily profits, team rewards, and multiple wallet balances

Taken together, the platform positions itself as an AI-driven, multi-chain, fractional NFT trading game where users can algorithmically “earn” from NFTs—claims that sit in sharp contrast to the many fraud and scam allegations surrounding it.

What Challenges TreasureNFT Promises to Fix in NFT Trading

If you ignore the controversy and look only at the design goals, TreasureNFT aims to solve real pain points in NFT markets:

1. More predictable pricing & liquidity

AI-driven dynamic pricing and pooling can, in theory, narrow spreads and boost transaction success compared to thin, manually priced listings on classic marketplaces. 

2. Lower barriers via fractionalization

Fractional ownership makes high-value NFTs more accessible and tradable in smaller sizes, improving liquidity and letting more users participate. 

3. Multi-chain reach

Supporting Ethereum, Polygon, BNB Chain, TRON and others gives users flexibility to trade on their preferred network, potentially widening the buyer pool. 

4. Creator royalties and revenue sharing

Several write-ups highlight a creator royalty system that automatically shares resale revenue with original creators, which aligns with broader NFT creator-economy goals.

This positions TreasureNFT as a more financialized, liquidity-focused NFT marketplace.

Risks, Red Flags, and Scam Warnings of TreasureNFT

Alongside the technical story,  exchanges, and user reports now flag TreasureNFT as high-risk or outright scam-like. Key concerns include the following:

Unrealistic Daily Returns

Several analyses note that TreasureNFT and related apps have advertised 4.3–6.8% daily returns, often framed as “AI trading profits” or “algorithmic NFT yield”. 

At ~5% per day, compounding quickly becomes mathematically absurd for any sustainable business; watchdog articles explicitly call this Ponzi-like.

Frozen Withdrawals and Login Issues

News posts and social updates in 2025 cite:

• Frozen or delayed withdrawals blamed on “local financial regulations” or “system upgrades”
• Users locked out of accounts or unable to cash out supposed returns
• A recent shift toward “level-based” withdrawal limits, which forces users to deposit more to withdraw existing funds.

This behaviour is common in failing high-yield schemes.

Questionable Corporate Details

Investigations have highlighted:

• A fake or misleading Arizona address linked to a university or unrelated institution
• Minimal verifiable information on founders or operators
• A lack of verifiable FINCEN or MSB licensing, despite marketing claims to the contrary

Opaque teams and vague corporate structures are red flags in any financial-like platform.

Multiple “Treasure NFT” Variants

There appear to be several similarly branded sites and apps using the TreasureNFT / Treasure Fun name, some explicitly called out as scam fronts. 

This fragmentation makes it harder for users to know which interface, if any, is legitimate, and increases the risk of copycat frauds piggybacking on the brand.

Has Anyone Been Paid? And Why Does It Still Exist?

Like many high-yield “AI trading” schemes, reports suggest that some early users have received payouts, especially in the beginning—often framed as 2–3% “daily income” and team bonuses. That isn’t proof of legitimacy; it’s exactly how classic Ponzi structures build social proof and word-of-mouth. 

Later on, as withdrawal requests spike, users in several markets have reported frozen or heavily delayed withdrawals and shifting explanations from the platform (for example, blaming “third-party congestion” or “technical issues” while people wait for funds).

Platforms like this can keep running for three reasons:

• Jurisdictional gaps – Operators base themselves offshore or move frequently, making enforcement slow and fragmented.
• Rebrands and clones – When one domain or app gets bad press, another “TreasureNFT” variant pops up with slightly tweaked branding but the same economic pitch.
• Survivor bias and social proof – Early users who were paid post their success stories, while those stuck in withdrawal queues often stay quiet or are told to “wait for system upgrades,” delaying backlash.

Taken together, the combination of multiple similarly named platforms, opaque corporate details, unrealistic yield promises, and mounting withdrawal complaints is exactly the risk pattern regulators and fraud researchers warn about. 

For most users, the safer assumption is to treat TreasureNFT-style platforms as high-risk at best and potentially fraudulent, regardless of any short-term payouts some participants may report.

TreasureNFT vs Traditional NFT Marketplaces

TreasureNFT positions itself as an upgrade over mainstream NFT platforms like OpenSea or Magic Eden. Instead of simple listings and auctions, it markets AI pricing, liquidity pools, and fractional ownership as the “next step” for NFT trading. On paper, that means:

• pricing that’s supposedly smarter than floor-based markets
• lower entry barriers via fractions instead of full NFTs
• multi-chain access without hopping between different platforms

But when you compare the claims to how established marketplaces actually work, the picture is more nuanced:

The technical ideas behind TreasureNFT (AI pricing, fractional liquidity, multi-chain trading) are interesting, but execution and trust matter just as much as features when real money is involved.

Treating TreasureNFT With Caution

TreasureNFT presents itself as an AI-driven, algorithmic NFT marketplace with fractional ownership and multi-chain trading, marketed as an “encrypted integrated marketplace.” On paper, its ideas—dynamic pricing, liquidity pooling, and fractionalization—aim to tackle real issues in NFT markets like thin liquidity and unpredictable pricing.

At the same time, independent reports point to serious concerns: unrealistic daily return claims, frozen or delayed withdrawals, unclear licensing, and multiple similarly branded variants that are hard to verify. 

Anyone considering TreasureNFT should apply strict due diligence, assume a high level of risk, and prioritise capital preservation over yield promises. If something looks too good to be true, it usually is.

If you’re more interested in using or building on safer, regulated-grade infrastructure, providers like ChainUp focus on the other end of the spectrum: secure custody, compliant trading stacks, and risk tooling designed for exchanges and fintechs that want to offer NFTs and digital assets without resorting to hype-driven schemes. 

Talk to ChainUp if you’re building a platform and want your users to experience professional, security-first infrastructure rather than chasing returns in opaque ecosystems.